About The Fat Pig Society

Our mission

We are devoted to saving small organic farm businesses through economic innovation and cooperation.

We wish to tie the economic health and longevity of farms and farmers to the health and wellness of people everywhere.

To be an all volunteer organization that focused on providing Free CBD instead of selling it.

Our goal

Get an additional $100,00 per year income for as many small organic farmers as we can.

Why $100K? That is “the magic number” that an agricultural economist at
CSU believes has the power to save family farms. It is the kind of money that can attract young people to stay in farming, holding on to organic agricultural land for future generations that would otherwise be lost to non-farmers in the next five to ten years.

Our strategy

Create a producer-owned vertically integrated co-op of hemp-for-CBD farmers, serving Colorado small organic farmers. Each grows 2 acres of hemp for CBD and, through a cooperatively owned vertically integrated model, is able to earn additional revenue of up to or beyond $100K.

Why vertically integrated?

The vertically integrated model would include: clones, growing, preserving, extracting, and retailing operations. CBD, which is mostly sold online, represents a $22B industry in the next few years. This would allow farmers a direct relationship with consumers (in the food hub, “farm to table” model), benefitting both.

Why a cooperative?

Only a farmer can protect a farmer from getting exploited. Through the cooperative model, farmers can secure this level of income and benefit for themselves. We are kickstarting this project by allowing up to 20 farmers to get started growing with Fat Pig Society in 2020. The revenues from 2020’s harvest (goal of $100K per farmer, $2Million in retail sales) would allow for the seed capital to create their own independent cooperative in 2021.


We have innovated and are operating the model of the complete Certified Organic Hemp CBD vertically integrated supply chain and are ready to donate our knowledge and Intellectual Property to the cooperative once it forms officially. It includes genetics, cultivation, extraction, and handling. The Cooperative Development Center at Rocky Mountain Farmers Union will oversee the cooperative’s formation in a third party neutral way once our State hemp regulatory plan is approved by the USDA.

Our tactic: “the fat pig” and “Free Hemp”

The Founders, Bill Althouse, Iginia Boccalandro, John Long, Yamie Lucero and 100s of volunteer community members, through Fat Pig Society, have helped create a two acre, $1Million revenue micro “demonstration” operation of the proposed coop model in Fort Collins.

Why fat pig? Because when our founders reached out to small organic farmers offering the same opportunity six years ago, nobody was willing to come to the table, out of fear over hemp’s regulation. We knew we could radically help farmers, but they did not want us to help. Bill then told a story to our founders about trying to help a pig farmer in Micronesia who did not want help. After a 6 month long process of doing all the pig farmers work, which was hunting and gathering pig food from the jungle by hand, he finally got the farmers trust and permission to change the feed for one pig. This pig was kept separate and near another pig from the same litter using the farmers original feed. Six months later the farmers pig was still under 75lbs but Bill’s was over 250lbs. One day the farmer, comparing the two pigs, said “Wow, that’s a fat pig”. Now, finally, he was excited to have help. Our founders decided we also needed a very Fat Pig to prove to farmers the potential of CBD hemp. The Fat Pig Society was born

The founders of Fat Pig are most proud that the development of our Fat Pig model was done without capital and was focused on giving away free CBD to everyone who helped us. All labor, including our founders, was volunteer, making human capital the major source of financing. Everyone who helped us got all their CBD for free and the high prices of CBD from other sources brought 100s of volunteers to our mission. The Free Hemp brought us other supporters like our bookkeeper and mechanics to keep us moving. Then people who were not close enough to help us directly started asking how they can get free CBD. We then developed our Agents of Change network that gave free CBD to those who help us distribute around the country. Now those people who sell our CBD to get theirs free are sending close to $1million per year to us. As unbelievable as it sounds, we created a very Fat Pig in a matriarchal approach that says “who gives away more wins”, instead of the patriarchal “who gets more wins.” We proved that basing an enterprise on a Gifting model is actually possible. We also give away a lot of CBD to anyone who is unable to help us and cannot afford it.

Our motto

“How does this serve small organic farmers?”

Our values

  • Holistic health, prosperity & wellness
  • Regenerative soil practices
  • Organic, whole plant, clean product
  • Mutual care and concern
  • Valuing and empowering farmers
  • Cooperation